Why I'm (Re)starting This
The hardest part of launching a product, leading a team, or scaling a business isn’t the strategy. It’s the people.
Even when your idea is solid and your numbers make sense—misalignment, confusion, or friction can stall everything.
That's where I come in.
I help builders and doers solve the human problems behind their most important work:
- Teams not pulling in the same direction
- Investors derailing your focus
- Customers who don’t get your value
I focus on the human side of complex systems, and I work with builders who think clearly but feel stuck.
Let’s unlock the next move—together.
My experience:
- Currently: Growth Strategy and Pricing & Packaging leadership at AppFolio, a publicly traded real estate SaaS company.
- Our top line revenue has doubled since I've been here; for 5 years and have launched a new upmarket tier,
- Before:
- A range of product and entrepreneurial roles
- And 5 years as a Leadership Coaching and Consulting at Philosophy IB (acquired by Heidrick & Struggles) - I started my career coaching executives at all stages, from startups to global R&D companies
Education
- JD/MBA from Penn Law / Wharton
- AB from Princeton University